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Senior Digital Content Producer

Tallahassee, FloridaFull-time
About the Job
The Black News Channel is searching for an experienced and passionate Senior Digital Content Producer to oversee the day-to-day production of content for the BNC website and app with an audience-first focus. Reporting to the Senior Director of Digital Content, you will create and execute daily content plans across the website and app, develop ongoing projects, and help grow the digital content team workflow.

The ideal candidate will be a news junkie that lives and breathes digital content and has experience producing content across the web and social for a major news organization or media company. This important role will help define BNC’s tone and voice across digital platforms and develop and execute a content strategy focused on engagement and audience growth. The ideal candidate understands and utilizes social listening, can explain digital data/analytics, and uses the information to make content decisions that grow and engage audiences across all screens.

  • Lead the production of audience-first, engaging storytelling through digital articles, videos, photo galleries, social media, push alerts, live streams, and interactive elements.
  • Oversee/curate story selection on website and app, posting, and overall quality.
  • Champion aggressive coverage of breaking news for digital/social platforms through breaking news alerts, live streams, social posts, web articles, and email alerts.
  • Be a vocal presence at newsroom editorial meetings to help with editorial decisions based on social listening, digital data, and real-time analytics.
  • Manage editorial calendar by working with reporters, video, and social teams to develop and execute story ideas.
  • Manage the scheduling of Digital Content Producers and freelance content producers/writers.
  • Develop and maintain new sections of the website as news coverage dictates.
  • Plan for the long-term growth of the sites, set priorities, and plan coverage for major events.
  • Ensure content is maximized to drive KPIs.
  • Foster an environment that champions original, digital-first content production.
  • Work with all newsroom departments on content coverage, broadcast-digital coordination, and social listening.
  • Track trending stories via ChartBeat, CrowdTangle, Google Trends, and our social platforms. Communicate and coordinate findings to the content team.
  • Assist in managing sales content elements that have strong revenue potential and web user interest.

  • Bachelor’s degree in Journalism or Communications
  • Minimum 3 years managing and producing digital and social content in a newsroom
  • Working knowledge of Content Management Systems, SEO, Basic HTML, and live stream technology
  • Working knowledge of video editing and photoshop.
  • Experience in a leadership position
  • Strong written and verbal communication skills
  • Well-versed in AP Style

About BNC:
The Black News Channel (BNC) is an independent network that is minority-owned and operated, and the nation's only provider of 24/7 cable news programming, dedicated to covering the unique perspective of African American communities. BNC provides access to information and educational programming to meet the specific needs of this growing and dynamic community that is a major consumer of subscription television services. BNC delivers an authentic, new voice that represents African Americans in mainstream media and fosters political, economic, and social discourse; the network is one voice representing the many voices of African Americans. BNC's programming illuminates a truth about the unique challenges facing urban communities and helps close the "image gap" that exists today between the negative Black stereotypes perpetuated by mainstream media news and our enterprising African American communities.

It is the policy of The Black News Channel to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any characteristic protected by federal, state or local law. In addition, The Black News Channel will provide reasonable accommodations for qualified individuals with disabilities. Employees and team members are expected to contribute to the overall team effort. Nothing in this job description restricts the black news channel, LLC, (BNC), or executive leadership's right two assigns or reassign duties and responsibilities to this job at any time. All staff members are required to be familiar with changes in law, regulations, and procedures, as well as report all questionable accounting, potentially fraudulent activity, and or internal concerns to the attention of The Black News Channel LLC's General Manager or Director of Human Resources.